Design Research is exist to gather customers who need to help, to understand them from the customers point of view.

The question you need yo answer when you do design research:

Who is our target?

Why use our product?

What is their Motivation?

What do they Expect?

How do they solve their Problem?

5 tips for design research

First Start with the questions you want to be answered.

Second Get feedback from your current and potential customers early and often.

Third When interviewing customers, explain why you are conducting research and what you are hoping to learn.

Fourth talk to your customers in their own environment.

Fifth Try to avoid your own biases.